Activision has published a 25-page white paper exploring the impact of skill-based matchmaking (SBMM) on its multiplayer lobbies, determining that SBMM is better for all players.
As spotted by indie game developer and consultant Rami Ismail, the report – which can be read in full on Activision’s official website – outlines an “amazing A/B test” where Activision “secretly progressively turned off SBMM and monitored retention… and turns out everyone hated it, with more quitting, less playing, and more negative blowouts”.
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